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Jivanya's Dried Fish and More: A Story of Resilience and Success

Discover the inspiring story of Jivanya's Dried Fish
and More, a Filipino-owned business that overcame challenges to bring authentic
dried fish and more to the US market.

From Humble Beginnings to Success

In 2019, Ivan and Janelle, a Filipino and Russian
couple and US citizens, embarked on an entrepreneurial journey, trying their
hand at various businesses. Despite initial setbacks, they persevered and discovered
a niche in dried fish retail, catering to the Filipino community in the US.

Embracing Resilience in the Face of Adversity

Through social media and group pages, IJ Outlet, LLC
reached thousands of customers, offering a taste of home. However, the business
faced numerous challenges, including the pandemic, customer complaints, and
personal struggles.

Rebirth and Rebranding: A New Chapter

Undeterred, Janelle relaunched the business as IJ Sari-Sari Store, Atbp. in 2022, and later
rebranded as Jivanya's Dried Fish and More. This new chapter marks a commitment
to quality Dried Fish exceptional customer service, and expansion into new
markets.

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